PubSubHubbub, Google, and SEO
1 year, 5 months ago by Jeff.
Real-time notification is the name of the game today according to our SEO Philippines Insider. Because of search engines getting a bit more intelligent compared in the past, traditional SEO tactics and techniques, such as brute force link building, that we have grown to use are steadily becoming less and less effective. This is because search engines such as Google are becoming more like us than mere machines.
So what is PuSh got to do with this?
PuSh, or PubSubHubbub, is…
An open protocol for distributed Publish/subscribe communication on the internet. – Wikipedia
So this may seem like a normal Atom or RSS feed. However, it isn’t an entirely new feed system. PuSh was created to extend Atom and RSS’ protocols for data feeds. Its use is to produce instant notifications of changes and updates within a blog to a hub such as Google Alerts, allowing real-time notifications to its subscribers.
Use in SEO
Because search engines are become more like us; us who normally looks for new and fresh information in the World Wide Web; us who are keen in looking for reliable content; us who uses feeds such as RSS and Atom to get the latest headlines; search engines such as Google would likely make use of PuSh’s capabilities for real-time notifications as their main algorithm.
Though there isn’t any solid proof about this, Matt Cutts did leave a slight hint in an interview on Google’s move to make use of PuSh as their main algorithm. And according to our SEO Philippines Insider, this move may not be as impossible as it may seem because PuSh is developed and owned by Google.
This idea, along with the integration of PuSh in many of today’s blogs and feed systems such as Blogger, WordPress, Google Alerts, Google Reader, FriendFeed, FeedBurner and Google Buzz, producing fresh, reliable, and unique content may become one of the most effective SEO techniques in today’s modern algorithms.
